NOEL J. MURPHY - Group Chief Executive Officer
Noel Murphy is Chief Executive of Trulife since 1997. Prior to this, he was involved in a directional role with Trulife, but was principally engaged in helping small to medium-sized Irish companies develop and grow. He set out in this occupation in 1980, having previously worked in the venture capital business, consultancy and having trained and qualified as a chartered accountant. In addition to his activities with Trulife, he currently holds non executive roles with two Irish private groups

VINCENT SHERIDAN - Chairman of the Board of Directors
Vincent joined the Trulife Board and was appointed Chairman in 2008. He was Chief Executive of VHI Healthcare from 2001 up to his retirement in May 2008. Prior to that he was Group Chief Executive of Norwich Union Insurance Group in Ireland for ten years. An accountant by profession, he was President of the Institute of Chartered Accountants in Ireland in 2007/08. He is a past President of the Irish Insurance Federation and the Irish Association of Investment Managers. Vincent was a Director of the Irish Stock Exchange for nine years up to 2004. He is also a former council member of the Financial Reporting Council in the UK and the International Federation of Health Plans. He serves on a number of other Boards as a non - executive director.

ALAN COOKE– Group Chief Financial Officer
Prior to joining Trulife, Alan held a number of positions primarily in healthcare, including co-founder and director of Dignity Sciences Limited; president, chief operating officer and chief financial officer of Amarin Corporation, plc; and vice president, global strategic planning of Elan Corporation, plc. Alan is a fellow of the Institute of Chartered Accountants (Ireland) having qualified with KPMG in 1994. Alan currently serves as chairman of the Institute of Neuroscience at Trinity College Dublin.

OLIVE GUNNING - Group Chief Operating Officer
Olive joined Trulife in 1989 as a graduate engineer charged with the development of the Naturalwear product range. She holds a Bachelor of Engineering degree from University College Galway. Olive was directly responsible for the development of our Breastcare and Pressurecare product ranges and has now Group management responsibility for all R&D, manufacturing and operational activities

DAVID CLEARY - Non Executive Director
David has a BS from the University of Notre Dame and an MS in chemical engineering from Iowa State. After spending a year as a White House Fellow, he co-founded Cleary & Oxford in 1978. During his tenure with Cleary & Oxford, David has arranged acquisitions and related transactions for over one hundred U.S. and foreign healthcare businesses and initiated leveraged buyouts with some of the leading capital investment funds. Prior to this he was a manager with the Medical Products Division of the 3M company. David joined the Trulife Board in September 2006.

JANE WILLIAMS – Non Executive Director
Jane Williams is the Managing Director of The Sia Group, a consultancy practice she established in 1988. Sia specialises in strategy development and implementation across a wide range of organisations in both the private and public sector. Jane holds a Bachelor in Business Studies from Trinity College Dublin and a Masters in Psychology from Colombia University, New York. Jane’s career includes two years in international banking, nine years in financial analysis and international marketing and over 20 years in consulting with The Sia Group. She is currently the Chair of the Irish Pensions Board and a director of a number of Irish public and private enterprises.

KAY PURNELL - General Manager, UK
Kay was appointed to the position of General Manager for Trulife UK in 2005. Having graduated from the University of Central England(Birmingham) with a BA honours in Business Studies, she entered the Healthcare Industry in a marketing role with Robinson Healthcare. In 1992 Kay joined Trulife as Territory Manager within the sales team. In her 17 years with the company she has been involved in Marketing & Business Development during which time she obtained a Post Graduate Diploma in Marketing.

CONAL HARTE - International Marketing Manager
Conal joined Trulife in 2004 as Marketing Executive for the Pressurecare division and has served in a number of marketing & business development roles during this time. Today he has direct responsibility for the sales, marketing and customer service activities within the International, Canadian & Ireland divisions. Conal has a bachelors degree in International Commerce from the National University of Ireland (Galway) and a diploma in financial management from Dublin Business School.

LARRY KNUDSEN - President, Breastcare USA
Larry joined the Trulife organisation’s US operations in 1993 as the Director of Sales. Since 1997, Larry has served in a series of management positions, recently in the role of Executive Vice President of Sales and Marketing and is currently acting as President of Breastcare for the United States. He has over 25 years of experience in the hospital, post acute, long term care, orthotic and prosthetics and home medical equipment industries, having previously served in leadership roles for Becton Dickinson, Terumo Medical and Hanger Orthopedic Group. He holds dual bachelors degrees and is a certified fitter of orthotics

ANNA REYES-POTTS - VP Of Operations, O&P USA
Anna joined the Trulife team in 2005 through the acquisition of Seattle Systems, where she held key positions in Marketing, International Sales, and Operations since 1992. She holds a Bachelor of Science in Engineering from Columbia University. Anna is responsible for all operations and manufacturing at Trulife’s Poulsbo, Washington facility.

TRACI DRALLE - VP of O&P Sales, USA
Traci joined Trulife in 2003 after 12 years in sales management in the retail sector. She has been involved in product management for the breastcare and orthopaedic product ranges. She is now responsible for all Orthopaedic & Prosthetic Sales activities and manages Trulife’s outside sales representatives. Traci holds a Bachelor of Business Administration in Marketing from Kennesaw
State University.

RORY McGRATH – Corporate Business Development Manager
Rory has a background in sales and marketing in the healthcare industry spanning 25 years. He has worked in domestic and international markets and has experience in wheelchairs and rehabilitation equipment, orthotics, pressurecare, operating room and sterile services. Rory joined Trulife in 1993 with responsibility for the establishment of the Pressurecare product ranges. He left in 1999 to start his own business, Progressive Surgical which was acquired by Trulife in 2009, bringing Rory back into the fold. His business development role encompasses product and business acquisition and new product development.

    • Contact Us
      • 3 Cookstown Industrial Estate, Tallaght, Dublin 24 /
      • Phone: +353 1 4511755 /
      • Fax: +353 1 4525790 /
      • Email: info@trulife.com